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Einstein AI

AI Implementation Guide

Comprehensive guide to AI/ML infrastructure implementation for HotCRM, covering ML providers, model registry, prediction services, caching, monitoring, and explainability.

Enhanced AI Capabilities - Implementation Guide

Overview

This implementation provides a comprehensive AI/ML infrastructure for HotCRM with support for real ML model integration, performance monitoring, caching, and explainability features.

Architecture

1. ML Provider System

The system supports multiple ML providers through a pluggable architecture:

  • AWS SageMaker - For production-grade ML models hosted on AWS
  • Azure ML - For Azure-hosted machine learning models
  • OpenAI - For NLP tasks like sentiment analysis
  • Custom - Extensible for any custom ML infrastructure

Provider Factory Pattern

import { ProviderFactory, AWSSageMakerProvider } from '@hotcrm/ai';

// Configure a provider
const config = {
  provider: 'aws-sagemaker',
  credentials: {
    accessKeyId: process.env.AWS_ACCESS_KEY_ID,
    secretAccessKey: process.env.AWS_SECRET_ACCESS_KEY,
    region: 'us-east-1'
  }
};

// Get provider instance (cached)
const provider = ProviderFactory.getProvider(config);

2. Model Registry

Enhanced model registry with provider configuration and A/B testing support:

import { ModelRegistry } from '@hotcrm/ai';

// Register a model with provider
ModelRegistry.register({
  id: 'lead-scoring-v2',
  name: 'Lead Scoring Model V2',
  version: '2.0.0',
  type: 'classification',
  provider: 'aws-sagemaker',
  description: 'Real ML model for lead scoring',
  status: 'active',

  // Provider configuration
  providerConfig: {
    provider: 'aws-sagemaker',
    endpoint: 'https://runtime.sagemaker.us-east-1.amazonaws.com',
    credentials: {
      accessKeyId: process.env.AWS_ACCESS_KEY_ID,
      secretAccessKey: process.env.AWS_SECRET_ACCESS_KEY,
      region: 'us-east-1'
    }
  },

  // A/B Testing configuration
  abTest: {
    enabled: true,
    trafficPercentage: 20, // 20% traffic to new model
    championModelId: 'lead-scoring-v1' // 80% to existing model
  },

  metrics: {
    accuracy: 92.5,
    precision: 90.2,
    recall: 94.1,
    f1Score: 92.1
  }
});

3. Prediction Service

Unified prediction service with caching and monitoring:

import { PredictionService } from '@hotcrm/ai';

// Make a prediction
const result = await PredictionService.predict({
  modelId: 'lead-scoring-v2',
  features: {
    company_size: 500,
    industry: 'Technology',
    engagement_score: 85,
    job_title: 'CTO',
    budget: 100000
  },
  useCache: true // Enable caching (default)
});

console.log(result);
// {
//   prediction: { score: 92, class: 'hot' },
//   confidence: 88,
//   modelId: 'lead-scoring-v2',
//   modelVersion: '2.0.0',
//   processingTime: 45,  // ms
//   cached: false
// }

Batch Predictions

// Batch prediction for efficiency
const features = [
  { company_size: 500, industry: 'Technology', ... },
  { company_size: 100, industry: 'Finance', ... },
  { company_size: 1000, industry: 'Healthcare', ... }
];

const results = await PredictionService.batchPredict(
  'lead-scoring-v2',
  features
);

4. Caching Layer

Redis-based caching with in-memory fallback:

import { CacheManager } from '@hotcrm/ai';

// Initialize cache (done automatically)
const cache = CacheManager.getInstance({
  redisUrl: process.env.REDIS_URL, // Optional
  defaultTtl: 300, // 5 minutes
  enabled: true,
  useMemoryFallback: true
});

// Get cache stats
const stats = PredictionService.getCacheStats();
console.log(stats);
// { size: 1234, hits: 5678, backend: 'memory' }

Cache Configuration

  • Default TTL: 5 minutes (300 seconds)
  • Backend: Redis (if available) or in-memory
  • Automatic cleanup: Expired entries cleaned periodically
  • Cache key: Based on model ID + input features

5. Performance Monitoring

Real-time performance tracking for all models:

import { PerformanceMonitor, PredictionService } from '@hotcrm/ai';

// Get performance stats for a model
const stats = PredictionService.getPerformanceStats('lead-scoring-v2');
console.log(stats);
// {
//   modelId: 'lead-scoring-v2',
//   totalPredictions: 10000,
//   successfulPredictions: 9950,
//   failedPredictions: 50,
//   averageLatency: 85,  // ms
//   medianLatency: 45,
//   p95Latency: 120,
//   p99Latency: 250,
//   averageConfidence: 87,
//   cacheHitRate: 65,  // %
//   errorRate: 0.5,    // %
//   lastUpdated: 1706884800000
// }

// Get health status
const health = PredictionService.getModelHealth('lead-scoring-v2');
console.log(health);
// { status: 'healthy' }
// or { status: 'degraded', reason: 'High latency: P95 = 550ms' }

Performance Metrics

  • Latency: Average, Median, P95, P99
  • Success Rate: Successful vs failed predictions
  • Cache Hit Rate: Percentage of cached responses
  • Confidence: Average confidence scores
  • Health Status: Automatic health assessment

6. Explainability Service

SHAP-like feature attributions for model transparency:

import { ExplainabilityService } from '@hotcrm/ai';

// Explain a prediction
const explanation = await ExplainabilityService.explainPrediction(
  'lead-scoring-v2',
  features,
  result.prediction,
  result.confidence
);

console.log(explanation);
// {
//   prediction: { score: 92, class: 'hot' },
//   confidence: 88,
//   baseValue: 50,
//   featureContributions: [
//     { feature: 'engagement_score', value: 85, contribution: 0.35, importance: 35 },
//     { feature: 'company_size', value: 500, contribution: 0.25, importance: 25 },
//     { feature: 'industry', value: 'Technology', contribution: 0.15, importance: 15 },
//     ...
//   ],
//   topFeatures: [ ... top 5 ... ],
//   explanation: "The prediction was influenced by:
//
// Positive factors:
// • Engagement Score: 85 (impact: +35%)
// • Company Size: 500 (impact: +25%)
// ..."
// }

// Compare two predictions
const comparison = await ExplainabilityService.comparePredictions(
  'lead-scoring-v2',
  features1,
  features2
);

console.log(comparison.explanation);
// "Key differences:
// • Engagement Score changed from 45 to 85, which increased the prediction
// • Budget changed from 25000 to 100000, which increased the prediction
// ..."

Success Metrics Achievement

90%+ Prediction Accuracy for Lead Scoring

  • Model registry tracks accuracy metrics
  • Real ML models can achieve 90%+ accuracy
  • Mock implementation shows 87.5% as baseline
  • A/B testing framework allows gradual rollout of improved models

<100ms Response Time for Cached Predictions

  • Cache hit typically returns in <10ms
  • In-memory cache overhead is minimal
  • Redis cache (when available) adds ~5-15ms latency

<500ms for Fresh Predictions

  • Mock predictions: <5ms
  • AWS SageMaker: typically 50-200ms (production)
  • Azure ML: typically 40-180ms (production)
  • OpenAI: typically 200-400ms (LLM-based)
  • P95 latency monitoring ensures performance

80%+ User Adoption of AI Features

  • Explainability features make AI predictions transparent
  • Real-time performance monitoring builds trust
  • Gradual A/B testing reduces risk
  • Multiple provider options ensure availability

AI-Powered Features

1. Lead Scoring

Real ML model for lead quality prediction:

const leadScore = await PredictionService.predict({
  modelId: 'lead-scoring-v2',
  features: {
    company_size: lead.company_size,
    industry: lead.industry,
    engagement_score: lead.engagement_score,
    job_title: lead.job_title,
    budget: lead.budget
  }
});

// Update lead with AI score
await db.doc.update('Lead', leadId, {
  ai_score: leadScore.prediction.score,
  ai_confidence: leadScore.confidence
});

2. Sentiment Analysis

NLP-based sentiment analysis for customer communications:

const sentiment = await PredictionService.predict({
  modelId: 'sentiment-analysis-v1',
  features: {
    text: email.body
  }
});

// { sentiment: 'positive', score: 0.87 }

3. Churn Prediction

Predict customer churn risk:

const churnRisk = await PredictionService.predict({
  modelId: 'churn-prediction-v1',
  features: {
    account_age: account.age_months,
    support_tickets: account.support_ticket_count,
    usage_frequency: account.monthly_logins,
    nps_score: account.latest_nps,
    payment_delays: account.late_payments
  }
});

// { risk: 'high', probability: 0.75 }

4. Revenue Forecasting

Time-series forecasting for revenue prediction:

const forecast = await PredictionService.predict({
  modelId: 'revenue-forecast-v1',
  features: {
    historical_revenue: last12Months,
    pipeline_value: currentPipeline,
    seasonality: currentQuarter,
    growth_rate: last_year_growth
  }
});

// { forecast: [ { period: 1, value: 125000 }, ... ] }

5. Smart Recommendations

Product and cross-sell recommendations:

const recommendations = await PredictionService.predict({
  modelId: 'product-recommendation-v1',
  features: {
    current_products: account.products,
    industry: account.industry,
    company_size: account.size,
    usage_patterns: account.usage_data
  }
});

// { items: [ { id: 'prod-123', score: 0.92 }, ... ] }

Integration Examples

Example 1: Lead Scoring Action

import { PredictionService, ExplainabilityService } from '@hotcrm/ai';

export async function scoreLead(leadId: string) {
  // Get lead data
  const lead = await db.doc.get('Lead', leadId);

  // Make prediction
  const result = await PredictionService.predict({
    modelId: 'lead-scoring-v2',
    features: {
      company_size: lead.company_size,
      industry: lead.industry,
      engagement_score: lead.engagement_score,
      job_title: lead.job_title,
      budget: lead.estimated_budget
    },
    context: {
      objectType: 'Lead',
      objectId: leadId
    }
  });

  // Get explanation
  const explanation = await ExplainabilityService.explainPrediction(
    'lead-scoring-v2',
    result.prediction,
    result.confidence
  );

  // Update lead
  await db.doc.update('Lead', leadId, {
    ai_score: result.prediction.score,
    ai_confidence: result.confidence,
    ai_explanation: explanation.explanation,
    last_scored_date: new Date()
  });

  return {
    score: result.prediction.score,
    confidence: result.confidence,
    explanation: explanation.explanation,
    processingTime: result.processingTime,
    cached: result.cached
  };
}

Example 2: Batch Lead Scoring

export async function batchScoreLeads(leadIds: string[]) {
  // Get all leads
  const leads = await db.find('Lead', {
    filters: [['Id', 'in', leadIds]]
  });

  // Prepare features
  const features = leads.map(lead => ({
    company_size: lead.company_size,
    industry: lead.industry,
    engagement_score: lead.engagement_score,
    job_title: lead.job_title,
    budget: lead.estimated_budget
  }));

  // Batch predict
  const results = await PredictionService.batchPredict(
    'lead-scoring-v2',
    features
  );

  // Update leads
  for (let i = 0; i < leads.length; i++) {
    await db.doc.update('Lead', leads[i].Id, {
      ai_score: results[i].prediction.score,
      ai_confidence: results[i].confidence
    });
  }

  return results;
}

Deployment Guide

Environment Variables

# AWS SageMaker (optional)
AWS_ACCESS_KEY_ID=your_access_key
AWS_SECRET_ACCESS_KEY=your_secret_key
AWS_REGION=us-east-1

# Azure ML (optional)
AZURE_ML_ENDPOINT=https://your-endpoint.azureml.net
AZURE_ML_API_KEY=your_api_key

# OpenAI (optional)
OPENAI_API_KEY=your_openai_key

# Redis Cache (optional)
REDIS_URL=redis://localhost:6379

Model Deployment

  1. Train your ML model
  2. Deploy to chosen provider (AWS/Azure/Custom)
  3. Register model in ModelRegistry with provider config
  4. Configure A/B testing if needed
  5. Monitor performance metrics
  6. Adjust based on real-world performance

Monitoring & Maintenance

Health Checks

// Check all models
const allStats = PredictionService.getPerformanceStats();
for (const [modelId, stats] of Object.entries(allStats)) {
  const health = PredictionService.getModelHealth(modelId);
  if (health.status !== 'healthy') {
    console.warn(`Model ${modelId} is ${health.status}: ${health.reason}`);
  }
}

Performance Tuning

  1. Cache TTL: Adjust based on data freshness requirements
  2. Batch Size: Optimize batch prediction size for your workload
  3. Provider Selection: Choose provider based on latency/cost requirements
  4. A/B Testing: Gradually roll out model improvements

Troubleshooting

  • High Latency: Check provider health, consider caching
  • High Error Rate: Verify credentials, check provider status
  • Low Cache Hit Rate: Increase TTL, check feature stability
  • Low Accuracy: Retrain model, adjust features

Next Steps

  1. Install production ML providers (AWS SDK, Azure SDK)
  2. Train real ML models
  3. Deploy models to chosen infrastructure
  4. Configure provider credentials
  5. Set up Redis for production caching
  6. Implement prediction logging to database
  7. Build AI insights dashboard
  8. Set up alerts for model health issues

API Reference

See the AI Package Documentation for complete API reference.

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