Dashboards
Four ready-made dashboards — CRM overview, sales pipeline, service operations, and executive scorecard.
Dashboards
HotCRM ships with four dashboards. Each one is built for a specific role and answers the questions that role asks every day.
The four dashboards
| Dashboard | Built for | Answers |
|---|---|---|
| 🏠 CRM Overview | Everyone | "What's going on across the business today?" |
| 📈 Sales Dashboard | Sales reps, managers | "How healthy is my pipeline?" |
| 🎧 Service Dashboard | Service agents, managers | "How are we doing on cases and SLAs?" |
| 👔 Executive Scorecard | Execs, finance | "Are we hitting the number?" |
All four respect sharing rules — what you see depends on your role.
🏠 CRM Overview
The cross-functional home dashboard, visible by default to all users.
Tiles:
- Open Leads — count, by status.
- New Leads This Week — trend vs prior week.
- My Open Opportunities — count and value.
- Cases Awaiting Response — count, with SLA risk highlights.
- Top 5 Accounts by Pipeline — bar chart.
- Recent Activity — last 24 hours of calls, meetings, emails (yours).
Great as a daily start-of-day landing page.
📈 Sales Dashboard
The sales team's daily operational dashboard.
Tiles:
- Pipeline by Stage — funnel chart showing $ by stage.
- Forecast vs Quota — gauge.
- Closed Won this Quarter — running total with target line.
- Win Rate (last 90 days) — percentage with trend.
- Average Deal Size — current quarter vs last quarter.
- Average Sales Cycle — days from creation to close (won deals).
- Top 10 Open Deals — sortable table.
- Slipping Deals — opportunities whose close date moved out this week.
- Activity Heatmap — calls + meetings + emails per rep per day.
Role-aware: reps see their own, managers see their team, directors see the rollup.
🎧 Service Dashboard
The service team's daily ops view.
Tiles:
- Open Cases by Priority — bar chart.
- Cases Approaching SLA — table sorted by time-to-breach.
- Cases Breached — last 7 days (with case owners).
- First Response Time — average vs target.
- Resolution Time — average vs target.
- Customer Satisfaction (CSAT) — last 30 days, trend.
- Case Volume by Origin — Email / Phone / Web / Chat / Portal.
- Top Case Categories — to spot product issues.
- Agent Workload — open cases per agent.
The Cases Approaching SLA tile is the most-clicked widget on this dashboard — it's how agents prioritise.
👔 Executive Scorecard
The exec / finance view of the business.
Tiles:
- Bookings This Quarter — closed-won, vs plan and prior year.
- Pipeline Coverage — pipeline ÷ remaining quota.
- Forecast Confidence — commit + best case vs target.
- Net New ARR — for subscription businesses.
- Renewals This Quarter — coming up, renewed, lost.
- CSAT and NPS — customer health.
- Customer Acquisition Cost — campaign spend ÷ new customers.
- Top 10 Accounts by ACV — annual contract value leaderboard.
- Pipeline Trend — 4-week pipeline value chart.
This dashboard is the basis for the weekly leadership review.
Personalising and creating dashboards
Every user can:
- Pin any dashboard as their landing page.
- Filter the dashboard by date range, team, region, product.
- Drill in to any tile to see the underlying records.
- Export any tile to image or PDF.
- Subscribe to receive a weekly PDF by email.
Admins can:
- Create new dashboards from the Analytics › Dashboards › New menu.
- Pick widgets from the standard library or build custom ones from cubes.
- Set audience — who sees each dashboard by default.
- Schedule snapshots (e.g., a quarterly QBR deck auto-generated).
Tips for managers
- ✅ Subscribe to the dashboard PDF for your team — Monday 8 AM is a great cadence.
- ✅ Use the Slipping Deals tile every Friday to plan the next week's deal-review calls.
- ✅ Don't manage from email — manage from the dashboard. Email is for actions; the dashboard is for the truth.
Tips for execs
- ✅ Build a board view dashboard from cubes — bookings, pipeline, churn, CSAT — one page.
- ✅ Set up threshold alerts (e.g., pipeline coverage <2.5×) to get a nudge before it's a problem.
Tips for admins
- ✅ When building dashboards, start from cubes rather than ad-hoc queries — they're faster and more consistent.
- ✅ Encourage users to clone and personalise rather than rebuilding from scratch.
- ✅ Audit dashboard usage quarterly — retire dashboards no one opens.